Creativity and Uniqueness = Success?

source: DNA11

A lot of crap is on the internet about creating a unique business or being creative with your business endeavors, but nobody wants to hear that, so I won't talk about it. Instead, I will talk about a company that many probably don't know about, but this company is bringing in millions ($) in revenues.

The company is DNA 11. I just recently heard about the company and thought I should share it with everyone that reads this blog. The company was highlighted by Forbes, as one of many secret million dollar businesses, but that isn't even the amazing part. The company basically started in an apartment, with the two founders working with tools at their disposal. DNA 11 takes a little cheek swab and makes it into a piece of art for its customers.

Now imagine starting a business like DNA 11, it was started for $2,000, reported by Forbes. Now a days people think it takes ten's of thousands or hundreds to start something that will give a million dollar; plus revenue stream. Which is not the case. People just need to focus on what hasn't been done, which can be done for relatively less than say starting the next social network...

I'm not one to preach about "getting off your butt and working towards your dream," but I am one to say that with a little creativity and passion, there's no reason that an average Joe can't find something to turn into a business. Take the sock guy for example. He is making millions selling socks to people.

But back to DNA 11, aside from the success of the business or how they started- think about the PROFITABILITY! Because after all- it's the bottom line that put's money in business owners pockets...or takes money away from them.

Aside from doing a little DNA work and printing costs, the little customer service involved, if any- it's all PROFIT! Look at their website- play around with prices and sizes and you will see what I am talking about. It's brilliant!

And the beauty is that there is internet involved. Maybe they didn't start on the internet, but instead in the real world, and then took their company online. Nonetheless, the internet has empowered them to take a leap and bring in the big bucks and supply personalized and unique artwork to the world!

The very bottom line is that I love what this company does and as soon as I find the right spot for my own DNA portrait, I'm probably going to get one for myself! (Of course the biggest one available) I thought about putting one in my room, so I could stare at my DNA pattern all the time.

So tell me- Do you have any crazy business ideas? Are you going to attempt to create a business out of something very different? I'm interested in hearing your thoughts on DNA 11, also. Please, share your opinions.