It doesn't matter what industry you are in, there is always competition. Rather than fearing competition, I encourage it in any industry that I am involved in, because it makes me become that much better at what I do. A lot of people think there is only so much they can grow their business because there is always a larger fish in the pond. But I think that any entrepreneur, better yet- every person- can dominate their industry, if they learn how to handle the following:The BEST Consumer Experience: It doesn't matter whether you are offering a paid service or product, a free one (like a blog), or even if you are working for someone. There is a consumer for everything and you have to deliver 200% to that consumer. If you are a business owner, you have to deliver 200% of what the customer expects. If you are a blogger, deliver something that people can go "WOW" to. If you are an employee, stick out in the crowd and really take control of your career and the consumer for your skills (the employer) should really see you as an asset to their company.
Approach With A Different Touch: There are a handful of people that can do what you are doing, but are you the only one that can deliver something a certain way? We all have our favorite types of food (Italian, Mexican, Indian, etc.), but we all have one place we choose to go to, to eat those favorite types of food. Why do we have favorites for our favorites? Because they deliver like no other. If you learn how to deliver with your own style and a way that no one person or company can, you will be building a brand right there.
Explore New Horizons: Too many people want to keep exploring what has already been explored. So they can only achieve what has been achieved. If you start exploring what nobody has explored before, chances are you will be able to achieve what nobody has been able to achieve before. Essentially, maximum recognition for your skill or product.
Get People to Compare: You do what people do, but you do it 10x better or you offer a 10x better product. People then compare. If people are able to compare your greatness to someone else's "averageness" then you should be able to dominate your market, one customer at a time. People will spread the word for you, instead of you having to lead them into a box, where only your product is available.
Acknowledgment Is Confidence: Going back to the previous point, if you can acknowledge that there are other strong players in the industry and point that out to your consumers, it shows that you don't fear competition. When you are confident enough to acknowledge others for their skills (or lack thereof), and know you will be able to capture the audience regardless, people will automatically see that you are strong and confident in your abilities to provide. This may include acknowledging another company for a rock star product, but then consumers see that you have a bunch of rock star products. Or sticking out in a group of people a company is looking to promote, where everyone has excellent skills, but it is a no brainier to see that you have the most skills.
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