Crafting "AWESOMENESS"

Every entrepreneur has their goals: making $10 million, $20, or $500. But I say, why would you cap your success off at a number? I just go for it all. By the time I "retire," I don't have a goal of how much money I want to have made, but I want to have made money in meaningful ways. A little while ago, I said on Twitter, "If I'm not providing an AWESOME product or experience, I'd rather not make money from it." I got a response from an entrepreneur saying, they "wouldn't care about what they provide, if they made 'bank' from it." Personally, I believe this is a bad way of doing business.

In the world, there are two types of businesspeople,

1. Greedy, Lazy, and "Gray Minded"
2. Greedy, Creative, and Worthwhile.

Some may disagree with me and say, there are entrepreneurs who are not greedy, but I beg to differ. If an entrepreneur isn't greedy, they wouldn't look out for their own interest or success. And which entrepreneur doesn't want to be successful? But any day, I would rather be working with entrepreneurs who are the second type over the first.

Most entrepreneurs who decide to ride the route of being greedy, lazy and gray minded, don't really do anything that pays off in their career. They are just for taking other people's ideas and concepts and replicating them. I'm not saying a copy cat business won't survive, but what has that entrepreneur achieved? Nothing really. Other times, rather than copying someone else's business ideas, they will just manipulate their business and just try to maximize sales without caring about anything else, then when the business runs out of juice, they will move on to the next "game." Again, what has this entrepreneur achieved? Nothing. More of these types of entrepreneurs exist on the web rather than in say- retail, because it is easy to replicate a website and try to rip off someone's ideas on the web. In retail, the upfront investment is just too great for people to try something like that.

Back to the point of crafting an "awesome" business; what truly defines "awesomeness" for me?

• A business who's products or services come with value.
• A business which will last for a long time to come.
• A business which can be positively recognized for what it is.
• There is no deceptive marketing used, just educating consumers about what is available, with honesty.
• Ultimate "awesomeness" is achieved when consumers can stand by the products offered.

I always tell entrepreneurs to discover the undiscovered, which will assist them in creating a brand for themselves, but a lot choose to rediscover what is already out there, just out of fear of failing. But if you rediscover something ordinary, what happens if you still fail?

Being creative and worthwhile comes out to be a positive business and sets up something to look back at. Making a quick buck or two, is just that. Come tomorrow, nobody, even entrepreneurs who seek this, will remember any value coming out of their business.