There are many new products or services that come out all the time, but the problem is, people don't understand the use for half of them. Especially with internet services that people provide, sometimes people just don't get what the reason for using the service is. Maybe you have a great product or service, but if you don't "teach" people how to use it in 30 seconds, they will be gone, forever.
"The Dumb Down Theory"
I think that businesses who come up with new products or services that people don't have any knowledge about, should "teach" their consumers about the product in less than 30 seconds. While you teach your consumers about the product in 30 seconds or less, you also have to appeal to them and make them truly understand what you provide.
Ask yourself this: How many times have you visited a new site, but you didn't get what the point of using their service was, or even how to use it?
When a first time visitor, visits your business or website, you have to make sure they "get" you, and get you fast. If you don't do this, no matter how hard you try to get them to come back, they won't, unless you change the name of your product.
How can you help people understand what you do?
Show! Don't tell - This is probably an easy way to help people understand what you sell or provide because they will have a walk through from start to finish. Seeing is better than telling AND it is believing. You can easily show people what you do by making an introduction video on your website or having employees demonstrate the product if you run a retail business. There is no such thing as not getting when you have a human to ask questions to!
You should ask yourself, if your business is easy to understand- for a 5 year old. If you achieve this, you might be able to increase your sales because people will start understanding why your business exists.
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