First of all, I would like to say that Slumdog Millionaire was an extraordinary film, so if you have not seen it, I think you should check it out. But, have you ever questioned what made it a hit in the box office? ...Besides the fact that the movie was based upon a kid winning a million dollars? It was great because it captured the hearts of all the people who saw the movie and enough for them to promote it within their communities.
What did Slumdog Millionaire do to create a long-lived positive response and how can we learn from it for our businesses?
It was different- Too many movies these days involve action and just action. I have never seen a movie that can even relate to Slumdog Millionaire. It shows that if your business is different, no other business can steal your reputation.
It had a new cast- This was the first movie that Dev Patel and Freida Pinto had ever filmed! This shows that someone who has had no experience in a certain profession, can still make it! Starting up a new business or even if you are starting a business for the first time, is no reason to say, "I'm a newbie, I won't make it." You have to give yourself AND your business a chance to prove what is possible.
A great product, will find its way- A lot of the movie was filmed in another language, even so, people still enjoyed the film. If your product is something that people really can use, it will find its way.
It was not predictable- Often times, you can tell where a movie will end up. Slumdog Millionaire was not the least bit predictable. There was always a twist to things or the unexpected happened. In your business, you should have a different approach and make things ironic. If you are offering some sort of service, go a step beyond than what the users or customers will expect from you. It will set your business apart.
It was ready for the attention- The cast didn't know that the film would be such a success, but when it was they were ready for the attention. Even, if you think that your business won't explode with sales all over the place, you should be ready for it. You never know when the rush will flow in for YOUR product.
The stars look up to others in the industry- When Dev Patel and Freida Pinto were asked who they would like to work with in the future, they had answers. This shows that they are not glamored by their own success. Even if you are running a superstar business, there is probably someone better than you -in some aspect, even if not sales- in your industry. You should always learn from someone better and try to adapt their knowledge.
Danny Boyle had a sense of openness- Danny Boyle was working in a whole different country, with a brand new cast. He had an open mind and was willing to work with a new setting. In business, if you are narrow minded, it will only anchor your success, however, if you keep an open mind, chances are you will be able to adapt to new situations.
What are your thoughts on Slumdog Millionaire's Business Model?
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