Ego Satisfaction? Not So Much

A few days ago I posted a video on the Customer Experience aspect business, where you can develop a brand and have your customers potentially market it for you. In relation to having a rockstar business or brand reputation out in the open, you should also be caring enough to see who is saying what about your brand. Good or bad, you should find out what the word on the street is about your brand. Gary Vaynerchuk made a video on how you should be searching and caring for your customers, some may thing it is ego satisfaction, but it is far from it.